ABOUT US

Industrial Strength Promotions was founded in Athens, GA in 1998 by Eric Holder, former ASCAP A&R Field Director, co-founder of the Athens Music Festival, Athfest, and writer for Flagpole Magazine. From one sheets, to flyer design and distribution, CMJ campaigns, websites, EPKs and videos ISP became a one-stop-shop for lifestyle marketing, consumer activiation and performance management. Later Holder moved ISP headquarters to the East Atlanta Village and created the ISP Space with it's own label and collective of like-minded artists and performers. There, Holder served as co-director of the East Atlanta Strut and the OtherSound music festival, he later coined Little Five Fest. Holder and his team pushed national products to local prominence with agency partners like Cornerstone Promotions and Mirrorball. ISP got the word out by working with artist-friendly brands like Fader, Converse, New Era, Mountain Dew, Dos Equis, Red Bull and Amstel Light, among many others.

STREET SMARTS