Industrial Strength Promotions was founded in Athens, GA in 1998 by Eric Holder, former Southeast ASCAP A&R Director, co-founder of the Athens Music Festival, Athfest, and writer for Flagpole Magazine. From one sheets, to flyer design and distribution, CMJ campaigns, websites, EPKs and videos ISP became a one-stop-shop for grassroots marketing and performance management. Later Holder moved ISP headquarters to the East Atlanta Village and created the ISP Space with it's own label and collective of like-minded artists and performers. There Holder served as co-director of the East Atlanta Strut, Atlanta's OtherSound music festival, he later coined Little Five Fest, and hundreds of other special events. Today ISP is located convinently off 17th, between downtown and midtown, and continues to help get the word out by working with artist-friendly brands like Fader, Converse, New Era, Mountain Dew, Dos Equis, Red Bull and Amstel Light, among others.
Industrial Strength Promotions helps artists and promoters get the word out.
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industrial strength promotions