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Manufactured Content, Hijinks and Hard Work. ISP knows how to hit the streets and get the word out!
Industrial Strength Promotions was established in Athens, GA during 1998 by Eric Holder, an ex-ASCAP A&R Field Director and co-founder of Athfest.
After relocating to East Atlanta Village, Holder established the ISP Space with its own label. The organization collaborated with major brands including Fader, Converse, New Era, Mountain Dew, Dos Equis, Red Bull and Amstel Light.
From grassroots street campaigns to full tour support, we've been delivering results for artists, venues, and brands since 1998.
Boots-on-the-ground grassroots promotion. Flyer design, street teams, one sheets, and the kind of hands-on hustle that has defined ISP since day one.
Start a ProjectFull-service support for premieres, album releases, and touring artists. CMJ campaigns, EPKs, and everything your act needs on the road.
Start a ProjectPurpose-driven campaigns rooted in the community. ISP has a long history of building authentic connections between artists, brands, and local culture.
Start a ProjectSpotlighting and elevating local artists through the ISP Space platform, label support, and deep ties to the Atlanta and Athens music scenes.
Start a ProjectISP knows how to hit the streets and get the word out.
"The Tour Bus Drag Race" — a campaign that put ISP on the map with a stunt so outrageous it made the front pages.
"The ISP Space" — East Atlanta Village's own label and venue, spotlighted as a hub for independent music and community-driven promotion.
Ready to get the word out? Let's talk about your project, your tour, or your brand.
Have a project, tour, or brand activation in mind? Drop us a message and let's make something happen.